pricking soap bubbles

Writer Nora Ephron was interviewed yesterday on our local public radio station. She made some remarks about blogging:

When I first thought about blogging or heard about it, I thought, "Oh, it’s kind of like writing a column.” But the truth is that a blog is way more ephemeral than even a daily newspaper column. It’s sort of like a soap bubble. […] You should write them quickly. You should get them out there. And understand that the purpose of them is not for them to live for very long but to be sort of “pricked” by other people. […] A blog is kind of the beginning of a conversation.